Introducing the Home Insight Survey: Transforming the Way Homes Are Marketed

At Pemberton Surveyors, we are proud to launch the Home Insight Survey. This groundbreaking new product is designed to change how surveys are commissioned and used in the property market.

Unlike traditional surveys, which buyers usually commission only after an offer has been accepted, the Home Insight Survey is commissioned by the seller before the property even goes to market. This simple but powerful shift can make property transactions faster, fairer, and far more transparent.

Why It Matters

Buying and selling a home is one of life’s biggest financial commitments. Yet, in England and Wales, the process remains fraught with delays and uncertainty. Current statistics reveal that:

• 43% of home buyers say they would value a survey provided by the seller, at the seller’s expense, before making an offer.

• The fall-through rate for home purchases in England and Wales is around 30%, costing consumers and businesses £1 billion a year.

• By contrast, in Scotland — where seller-commissioned surveys are mandatory before marketing — the fall-through rate drops to just 10%.

  
  

The evidence is clear: giving buyers access to detailed property information upfront helps reduce wasted time, money, and stress for everyone involved.

What Makes the Home Insight Survey Unique

The Home Insight Survey goes beyond condition reporting. It is the first product of its kind to combine essential property insights into a single, clear, and authoritative report. Key features include:

• Condition Information: A detailed assessment of the property’s state, enabling buyers to make informed decisions.

• Material Information: Content that estate agents are legally required to provide to buyers, ensuring compliance and transparency.

• Health & Safety Advice: Guidance to protect households and highlight risks that may otherwise be overlooked.

• Climate Change Information: Crucial environmental insights that conveyancers are required to pass on to buyers, helping prepare homeowners for the future.

  
  

By bringing these elements together, the Home Insight Survey removes duplication, cuts down on delays, and provides a single trusted source of truth for buyers, sellers, estate agents, and conveyancers alike.

A Win for Everyone

The benefits of the Home Insight Survey extend to all parties involved in the property transaction:

• Sellers benefit from a smoother sales process, with fewer surprises and reduced risk of deals falling through.

• Buyers gain confidence, knowing they have reliable, independent information before committing to an offer.

• Estate Agents can market properties with greater transparency, meeting legal requirements without added friction.

• Conveyancers save time by having climate change and material information already addressed within the survey.

  
  

Shaping the Future of Property Transactions

The Home Insight Survey represents a step-change in the property market. By moving from a buyer-led to a seller-led survey model, we are setting new standards for efficiency, transparency, and consumer confidence in residential property transactions.

As the property industry continues to evolve, we believe this approach will become the new normal — reducing fall-through rates, improving compliance, and ultimately creating a better experience for both buyers and sellers.

The Importance of Transparency in Property Transactions

Transparency is key in any property transaction. The Home Insight Survey ensures that all parties have access to the same information. This not only builds trust but also encourages smoother negotiations. When buyers know what to expect, they can make decisions more quickly and with greater confidence.

How to Get Started with the Home Insight Survey

If you're considering selling your property, commissioning a Home Insight Survey is a smart move. It provides you with a comprehensive overview of your property's condition and any potential issues. This information can be invaluable when marketing your home.

To get started, simply reach out to us. We’ll guide you through the process and answer any questions you may have.

✨ Request a Home Insight Survey today, contact us HERE.

By prioritising the needs of both buyers and sellers, the Home Insight Survey is set to revolutionise the way we think about property transactions. Embrace this change and make your next move with confidence!